Friday, May 25, 2007

Release pent up demand

A college scene in TOI had a senior student pointing something to a fresher, while still talking on the mobile. Nothing unusual. At the airport, at shopping complexes, even inside theaters people are on mobile. How much can people talk?

Looks like there is no limit. And all this is new found love for talking, because just 10 years ago the same set of people were spending less than 1/10th of the current time span in talking.

This is a classic case of supply at reasonably low prices stoking pent up demand to humungus proportions.

Wonder what will happen if ………………

The government decided to eat less in the form of taxes on petroleum products and petrol sold for about 40% lower values ………. The earth for sure would heat up faster

Or any other product for that matter.

However, there is a lesson for the government here. There is a particular segment which is very small and heavily taxed – food processing. The taxes price the processed food out of the market and these can really be articles of mass consumption. Why do people make their own curd, for example? Because packaged curd is too expensive. Ditto for ready to cook and ready to eat food, processed chicken and other articles of mass consumption. There will be no revenue loss for the government, because these segments are so tiny, that there is hardly any revenue.

No one in his right mind would like to make these things at home. No one makes pickles at home any more, for example. It is just the price point which is constraining demand.